Post by mdjuwel0203 on Nov 14, 2024 7:37:17 GMT
64% of people believe that the sender's name is the reason that affects whether they open the letter, which is higher than the 47% of the main purpose of the letter. Email marketing optimization According to the survey, only 34% of users decide whether to open a letter based on the subject matter. Source: litmus When a user sees an email lying in the inbox, what comes into view is a scene composed of the "sender's name", "subject of the message" and "preview text", so there is no reason to attach too much importance to it. One element, while ignoring or even giving up the functions that the other two elements can play.
Properly combining the sms promotional campaign sender's name,and the preview text can not only attract users with different preferences mentioned above, but more importantly, convey enough information for the recipient to understand before the user opens the letter. This is the best strategy to increase your open rate. Myth 2: Shorter letter lengths are always better than longer ones? There are no absolutes in this world. If you design a theme that attracts the letter within a certain number of words, it does not require too much description. However, if you blindly pursue a brief theme, you may spend your efforts in vain, or even be counterproductive.
ReturnPath analyzed the effectiveness of sending nearly 2 million e-newsletters. They found that the most common subject length is 40-50 characters (note: a Chinese character is two characters), accounting for 25% of all e-newsletters. About 100% is the most popular length of the subject of a letter. In comparison, less than 10% of e-newsletters have subject lines of more than 70 characters. However, if we further explore the opening rates of these e-mails, we will find that there is no significant correlation between the number of words in the subject line and the opening rate .
Properly combining the sms promotional campaign sender's name,and the preview text can not only attract users with different preferences mentioned above, but more importantly, convey enough information for the recipient to understand before the user opens the letter. This is the best strategy to increase your open rate. Myth 2: Shorter letter lengths are always better than longer ones? There are no absolutes in this world. If you design a theme that attracts the letter within a certain number of words, it does not require too much description. However, if you blindly pursue a brief theme, you may spend your efforts in vain, or even be counterproductive.
ReturnPath analyzed the effectiveness of sending nearly 2 million e-newsletters. They found that the most common subject length is 40-50 characters (note: a Chinese character is two characters), accounting for 25% of all e-newsletters. About 100% is the most popular length of the subject of a letter. In comparison, less than 10% of e-newsletters have subject lines of more than 70 characters. However, if we further explore the opening rates of these e-mails, we will find that there is no significant correlation between the number of words in the subject line and the opening rate .